Día Latino

Día Latino is an annual conference created for the Latino Christian community. This branding project held personal significance for me, as I am a member of the community it serves.

The visual approach centers on a clear, confident wordmark layered with a distinctive thematic system. The chosen theme, Spanish tile patterns, draws from a visual language deeply rooted in Latino homes and cultural expression. While not exclusive to the community, tilework is a familiar and meaningful element that lends itself naturally to brand storytelling.

By adapting this motif across the identity and collateral, the brand achieves a style that feels both inclusive and culturally specific, resonating authentically with its audience.