Christmas Brands
Christmas Brands
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As part of the Christmas campaign for the Ark Encounter and Creation Museum, two brand identities were developed—one for each location. Because the sister attractions offer similar experiences and are intended to be visited together, the campaign required a unified visual approach.
The identities were designed simultaneously, sharing visual elements inspired by each site’s architecture and landmarks, and connected through a custom gradient derived from the established color palettes of both attractions.
Creative direction: Jennifer Reed, Joel Leineweber
Art direction and execution: Arnold Mateos
Done for Answers in Genesis 2025
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